Lululemon: RWTR 5K
Run With The Roses 5K is an annual event hosted by Lululemon in Pasadena, CA. I joined the Bruce Mau Design team as a freelance collaborator to produce event-ready assets, working within an established visual identity to create print, signage, and digital deliverables for race day.
All work was produced in close collaboration with the creative team at Bruce Mau Design, through an iterative process of direction, feedback, and refinement.
visit this gallery to view photos of the event
date: 2024/12/24
project type: event branding
category: collaborative
Event Backdrop
Event Parameters
The creative direction called for a sense of motion throughout the assets, referencing the physicality of running
Poster
All photography was supplied by Lululemon.
Working in close collaboration with BMD, I contributed to the creative execution, utilizing the provided imagery to create event ready assets
Event Signage
Candy Shop Signage
The event branding needed to be applied to a variety of unique items
Identification Card
Race Bib
Fanny Pack Card
Stanchion Topper
Social Media
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