AICA
AICA (Aftermath International Crisis Aid) is a solo, speculative project created in light of the ongoing bleak events happening around the world. The organization's goal is to bring security and structure to people in crisis with its enduring systems and reliable presence.
Focused on crisis relief, Aftermath supports communities affected by conflict, natural disasters, and humanitarian emergencies through structured, coordinated response frameworks.
date: 2026/02/04
project type: Branding
category: specualtive
The mark is created from the universal sign for health and evolved to be dynamic and embody the bold and tactile approach of AICA.
Rescue Helicopter
Logo Showcase
Aid Truck
The identity carries through many critical systems to keep them functional and identifiable.
Aid Drones
AICA deploys autonomous aid drones to reach areas where personnel can't safely operate
The identity holds at scale across every surface, from fuselage to packaging
Aid Drones
Aid Drones
In high stakes situations, fast legibility and minimum room for error is critical. That's why AICA uses easy to read typefaces for each required use case.
Typography Showcase
Emergency Food
Inclusivity and Accessibility
Working internationally means that AICA needs to serve and connect with people of any language and culture.
Colours
AICA White
F9F5F4
AICA White is a warm off-white chosen to feel grounded and approachable without the sterility of clinical whites.
AICA Flare
FF4715
AICA Flare is the secondary colour in AICA's toolkit. This is used dynamically with AICA White and AICA Black for maximum legibility and attention.
AICA Black
1E1C1B
AICA Black is primarily used in contrast with AICA White and AICA Flare.
AICA Gray
BAB3B1
AICA Gray is a secondary colour used in niche cases.
AICA Marker
C3F73A
AICA Marker is extremely sparingly used across the identity for minute details and to add some levity to the seriousness of the brand.
AICA's colour system is meant to be functional and effective in combination with the typography.
AICA is divided into 3 departments
AICA aims to cover all aspects of crisis and works to rebuild, reconnect, heal and protect all people. AICA's departments work in tandem with each other to deliver a holistic protection and rebuilding plan for any and all communities impacted by crises.
Identification
During high-pressure situations, clarity and structure are critical to effective response. The identification system prioritizes essential information through a clear visual hierarchy, allowing roles and access levels to be recognized at a glance. This enables fast verification and supports coordination in time-sensitive environments.
Aftermath infrastructure specializes in rebuilding and shelter efforts during and after an area has suffered destruction and loss.
Construction Helmet
Construction Wall
Construction Banner
Shipment Container
Construction Fence
Construction Sticker
Aftermath Medical specializes in first aid and long term care for the injured during and after a disaster.
Medical Mask
Medication
Aftermath Medical's pharmaceutical packaging is designed for field deployment with high contrast design that has a clear hierarchy of dosage, warnings, and classification.
Security Vest
Low risk security zone personnel wear dedicated uniform to stand out in chaotic environments
Security Cap
Security barricade
AICA-designated safe zones are recognized under international humanitarian law as protected civilian areas. Security personnel are uniformed for immediate identification in chaotic environments.
Tactical Straps
Backpack
AICA issues necessary equipment to its personnel based on the threat level of the disaster
AICA response framework
AICA Media
Media Website
The AICA media website is the hub for all information regarding the organization including publication of all of it's international missions.
Annual Report
Inspiration
The inspiration for AICA was not a single source but rather the current events being suffered by millions of people around the world
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